Roark x Black Sabbath

Collaborating with the estate, we launched a line of activewear featuring the art from the band, highlighting old tour posters and logos from the years. The campaign launch combined a commercial, influencer seeding program, billboard in San Francisco and a launch party with live music.

Commercial

Directed by Eddie Obrand

Produced by Cine Dept.

Casting by Nash Mader

Concept/ Campaign by Nash Mader & Corey Brindley